ThriveNYC ad-bloc

ad-bloc, a plastic building block, returns for Boogie on the Boulevard with NYC DOH MH and ThriveNYC!


NYC Department of Health and Mental Hygiene & ThriveNYC

Bronx, NY

Project Team: 

Tobias Armborst, Daniel D’Oca, Georgeen Theodore, Katherine Isidro, Eka Pramuditha

The NYC Department of Health and Mental Hygiene hired Interboro to design a space using ad-bloc at Boogie on the Boulevard for ThriveNYC to help bring awareness and destigmatize mental illness.

ad-blocs are plastic building blocks that are durable, easy to install, easy to maintain, and linkable. ad-blocs can be arranged in a variety of configurations: they can be placed side by side, perpendicularly, or be stacked, to create a wide range of seating areas. A stool, which doubles as a cooler, works as an interlocking peg to hold the blocs together. Cylindrical voids in the blocks can be used to play a variety of games.

Boogie on the Boulevard activities along the Grand Concourse

Combining two standardized components allows for many different possible parklet configurations

ThriveNYC graphics applied to ad-bloc



urban design